With the Emergence of Smartphones, Users No Longer Have to Carry

question 56

Multiple Choice

With the emergence of smartphones, users no longer have to carry a separate music player, a video game, a laptop, or a magazine to keep themselves entertained when traveling. A smartphone is loaded with a variety of applications to satisfy all the customer needs that different industries or products individually satisfied earlier. As a result, the smartphone industry has been posing a threat to a lot of other unrelated industries. What is this phenomenon best known as?

• A) industry convergence
• B) backward integration
• C) product differentiation
• D) customer myopia

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Definitions:

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Bashtags

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A digital platform where users can share and engage with short messages referred to as "tweets."

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