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Consumers with a High Degree of Innovativeness Tend to Engage

question 131

True/False

Consumers with a high degree of innovativeness tend to engage in effortful cognitive information processing; they also tend to think carefully about products,problems,and even marketing messages.


Definitions:

Industrial Service

Services offered by businesses to other businesses within the industrial sector, including maintenance, repair, and consulting services.

Ancillary Service

Additional services or support provided beyond the primary product or service offering to enhance customer satisfaction.

Accountant

A professional responsible for managing financial records, tax filings, and providing financial advice to individuals or businesses.

Services

Intangible products such as activities, benefits, or satisfactions offered for sale that do not result in the ownership of anything.

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