The VALS 2 Approach Classifies Consumers into 66 Distinct Segments

question 16

True/False

The VALS 2 approach classifies consumers into 66 distinct segments.

---

Definitions:

Senator George McGovern

An American politician and historian who served as a United States Senator and was the Democratic presidential nominee in 1972.

Electoral System

The set of rules that determine how elections and referendums are conducted and how their results are determined, including mechanisms for voting and electing representatives.

Democratic Party

One of the two major contemporary political parties in the United States, historically associated with progressive social policies and a strong federal government.

Iranian Hostage Crisis

A diplomatic standoff between Iran and the United States where 52 American diplomats and citizens were held hostage for 444 days from November 4, 1979, to January 20, 1981.