The Structural-Functional Theory Proposes That Much of Consumer Behavior Can

question 78

True/False

The structural-functional theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.

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Definitions:

Self-awareness

An individual's recognition of their own personality, feelings, intentions, and longings.

Active Listening

A communication technique used in counseling, training, and conflict resolution, where the listener fully concentrates, understands, responds, and then remembers what is being said.

Client-centered Therapy

A psychotherapeutic approach developed by Carl Rogers emphasizing an empathetic, accepting environment that fosters self-awareness and personal growth.

Systematic Desensitization

A technique in behavioral therapy aimed at diminishing fears and anxiety by slowly exposing individuals to the object or situation they fear, while simultaneously teaching them relaxation techniques.