Which of the Following Is a Characteristic of Consumers with Low

question 76

Multiple Choice

Which of the following is a characteristic of consumers with low need for cognition?

• A) They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
• B) They tend to think carefully about products, problems, and even marketing messages.
• C) They tend to be influenced heavily by the quality of the arguments in an advertisement.
• D) They tend to have more negative consumer attitudes and purchase intentions when presented with humorous ads.
• E) They exhibit more negative attitudes and purchase intentions towards brands that are advertised using sexual imagery.

---

Definitions:

Prescriber

A healthcare professional authorized to write orders for medications, therapies, and other treatments as part of patient care.

Electronic Health Record (EHR)

A digital version of a patient's paper chart, making health information instantly accessible and streamlining healthcare provider's workflow.

Social Security Number

A nine-digit number issued to U.S. citizens, permanent residents, and temporary working residents that is used for tracking individuals for Social Security and taxation purposes.

Medical Diagnosis

The process of determining which disease or condition explains a person's symptoms and signs.