Which of the Following Is True About Consumer Behavior Traits

question 60

Multiple Choice

Which of the following is true about consumer behavior traits?

• A) Low self-monitors care deeply about what others think and say about their behaviors.
• B) Consumers with low need for cognition tend to think carefully about products, problems, and even marketing messages.
• C) Consumers with high need for cognition tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
• D) Low self-monitors tend to care more about the functionality of products.
• E) High self-monitors are not sensitive to the opinions of others.