_____ Refers to the Tendency of Consumers to Take Excessive

question 63

Multiple Choice

_____ refers to the tendency of consumers to take excessive pride in themselves,including their appearance and accomplishments.

• A) Trait vanity
• B) Trait anxiety
• C) Innovativeness
• D) Frugality
• E) Competitiveness

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Definitions:

Services

Services like accounting, banking, cleaning, consulting, education, insurance, professional knowledge, medical care, and transportation that cannot be physically touched.

Goodwill

An intangible asset on a company's balance sheet that represents the premium paid over the fair market value of the acquired assets in a business acquisition.

Tangible Capital

Physical assets that are used in the operating activities of a business, such as buildings, machinery, and equipment.

Economic System

The organized way a country allocates resources and distributes goods and services in the national community.