Which of the Following Classifies Consumers into Eight Distinct Segments

question 41

Multiple Choice

Which of the following classifies consumers into eight distinct segments based on resources available to the consumer,as well as three primary motivations?

• A) PERT
• B) AIDA
• C) VALS 2
• D) SIPOC
• E) PRIZM

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Definitions:

Machine-Hours

The total hours that machinery is in operation during a production process.

Markup

The amount added to the cost price of goods to cover overhead and profit, determining the selling price.

Manufacturing Overhead

Manufacturing overhead includes all manufacturing costs other than direct materials and direct labor, such as rent, utilities, and depreciation on manufacturing facilities.

Predetermined Overhead Rate

A rate calculated at the beginning of an accounting period to allocate overhead costs to products or services based on a relevant activity base.