PRIZM Is Based on the Premise That People with Similar

question 3

Multiple Choice

PRIZM is based on the premise that people with similar backgrounds and means tend to live close to one another and emulate each other's behaviors and lifestyles.This is a _____ procedure.

• A) psychoanalytic
• B) demographic
• C) ethnographic
• D) social
• E) geodemographic

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Definitions:

Contingency Planning

The process of preparing strategies to deal with unexpected events or emergencies that might affect an organization's operations.

Operational Plans

Detailed action plans that outline how a company’s strategic objectives will be achieved in the short term, specifying activities, resources, and timelines.

Mergers and Acquisitions

Business strategies involving the consolidation (merger) of companies or the purchase (acquisition) of one company by another to strengthen market position.

Company Growth

The increase in the size, output, or market share of a corporation over time.