Which of the Following Is True About PRIZM

question 89

Multiple Choice

Which of the following is true about PRIZM?

• A) It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.
• B) It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations.
• C) It was developed and marketed by Strategic Business Insights.
• D) It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles.
• E) It is based on the premise that people with similar backgrounds tend to live away from one another.

---

Definitions:

Discrimination Lawsuit

Legal action taken against an individual or organization accused of unfair treatment based on attributes such as race, gender, age, or religion.

Unhappy Customers

Individuals who are dissatisfied with a product, service, or experience, potentially leading to complaints or negative feedback.

Negative Experience

An unpleasant or unsatisfactory encounter or event that can lead to adverse reactions or impressions.

Negative Messages

Communications that convey bad news, refusals, or unfortunate information to the recipient.