Salespeople Are Trained to Assess a Potential Consumer's Attitude Toward

question 2

Multiple Choice

Salespeople are trained to assess a potential consumer's attitude toward their company's offerings and to attempt to change that attitude if it is not positive.There are several techniques that help salespeople accomplish this attitude change in potential consumers.Salespeople attempt to change consumer attitudes about their products through _____.

• A) persuasion
• B) segmentation
• C) positioning
• D) affect monitoring
• E) attitude tracking

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Definitions:

Calories

Units of energy used to measure the energy content in food, necessary for human life and activity.

Pull Strategy

A marketing approach that focuses on creating demand for a product or service, encouraging consumers to actively seek it out.