Which of the Following Theories Proposes That Consumers Compare Incoming

question 59

Multiple Choice

Which of the following theories proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

• A) Elaboration likelihood theory
• B) Social judgment theory
• C) Self-congruency theory
• D) Balance theory
• E) Behavioral influence theory

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Definitions:

Defence Mechanisms

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety or unacceptable impulses.

The Unconscious

A part of the mind that houses memories, desires, and feelings that are not within conscious awareness.

Childhood Experiences

Events, interactions, and relationships during early years of life that significantly influence one's development and personality.

Individual Psychology

A psychological theory and therapy approach focusing on the uniqueness of each person and the importance of social context in personality development, introduced by Alfred Adler.