Which of the Following Is True About Social Judgment Theory

question 35

Multiple Choice

Which of the following is true about social judgment theory?

• A) When an incoming message falls within the latitude of acceptance, contrast effect occurs.
• B) When the original attitude is weak, the latitude of rejection is large.
• C) When an incoming message falls within the latitude of acceptance, the attitude of the consumer is likely to change in the direction opposite to the message.
• D) When a message is perceived as being opposed to the original attitude position, it will fall within the latitude of rejection.
• E) When an incoming message falls within the latitude of rejection, assimilation occurs.

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Definitions:

Three Figure Accuracy

Refers to rounding numerical values to three significant figures for precision in calculations or reporting.

Pair of Equations

Two mathematical equations set up in relation to each other, often used to find the values of two unknown variables by solving them simultaneously.

Graphically

In a manner that uses diagrams, charts, maps, or other visual representations to explain or illustrate.

Set of Equations

A group of equations that are solved together, where each equation may have multiple variables.