Which of the Following Is True About the Effects of the Source

question 84

Multiple Choice

Which of the following is true about the effects of the source of a message on consumer attitudes?

• A) Source likeability affects persuasion more for consumers with high need for cognition than for those with a low degree of this trait.
• B) The credibility of sources has no impact on the certainty with which consumer attitudes are held.
• C) For consumers with low involvement, credible sources tend to be no more persuasive than less credible sources.
• D) Expertise and trustworthiness have no influence on persuasion.
• E) Source likeability affects persuasion more for consumers with low need for cognition than for those with a high degree of this trait.

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Definitions:

O Horizon

The topmost layer of soil, primarily composed of organic matter such as decomposed leaves, twigs, and other plant material.

Organic Litter

Decomposed or decomposing organic matter found on the surface of the soil, originating from dead plants and animals.

Casparian Strip

A waterproof barrier located in the cell walls of the endodermis of plant roots, controlling the flow of water and nutrients from the soil into the vascular system of the plant.

Endoderm

Innermost tissue layer of an animal embryo.