AUTOMOBILE SCENARIO Consider a Consumer Who Is Contemplating a New Automobile Purchase

question 111

Multiple Choice

AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Automobile Scenario.According to the attitude-toward-the-object approach to attitude change,if Honda publicized the fact that Accord is also being offered as a hybrid with more environment-friendly features,by which of the following methods is Honda attempting to change this consumer's attitude toward its brand?

• A) Changing beliefs
• B) Adding beliefs about new attributes
• C) Changing evaluations
• D) Changing schema-based affect
• E) Adding a social norm

---

Definitions:

Diagnostic Clusters

Groups of symptoms or characteristics that are used to categorize and diagnose mental health conditions.

Conduct Disorder

A mental health disorder characterized by a repetitive and persistent pattern of behavior that violates the rights of others or societal norms.

Destruction of Property

The act of damaging or destroying objects, structures, or materials owned by others.

Clinical Symptoms

Observable signs and reported symptoms associated with a particular disease or medical condition.