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Late majority consumers and laggards,tend to be more cautious about buying new products.
Hierarchy of Needs
A theoretical framework in psychology proposed by Abraham Maslow, identifying different levels of human needs, from basic physical requirements to complex psychological growth, which motivate individual behavior.
Arousal Theory
Arousal Theory suggests that individuals are motivated to maintain an optimal level of arousal, with variations in this level driving behaviors towards achieving such balance.
Drive-reduction
A psychological theory that motivation arises from the need to reduce internal drives such as hunger or thirst.
Co-nurture Offspring
Co-nurture Offspring refers to the shared responsibility and role of both parents in the upbringing and nurturing of their children, emphasizing collaborative effort.
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