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Using Online Technologies to Facilitate Word-Of-Mouth by Having Consumers Spread

question 93

Multiple Choice

Using online technologies to facilitate word-of-mouth by having consumers spread marketing messages through their online connections is known as _____ marketing.


Definitions:

Parasitize

To live as a parasite in or on another organism, deriving nutrients at the host's expense without offering any beneficial return.

Diploid

Referring to cells that contain two complete sets of chromosomes, one from each parent, characteristic of the body's somatic cells.

Tetraploid

An organism or cell having four complete sets of chromosomes, a condition that can result from the doubling of chromosomal number.

Polyploid

An organism or cell having more than two paired (homologous) sets of chromosomes, often resulting in biological diversity or adaptation.

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