A Consumer Who Is Hired by Another to Provide Input

question 65

Multiple Choice

A consumer who is hired by another to provide input into a purchase decision is known as a(n) _____.

• A) conspicuous consumer
• B) laggard consumer
• C) early majority purchaser
• D) surrogate consumer
• E) universal purchaser

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Definitions:

Favored Candidate

A person who is preferred or has a better chance of being chosen or elected for a position or honor.

Decision-Critical Criteria

Key factors or standards that are essential in making a well-informed decision.

Pros And Cons

The advantages and disadvantages of a particular decision or course of action.

Promising Option

An option that appears likely to lead to success or a desirable outcome based on current information and judgement.