Examlex
Consumers from collectivist nations define relationships in terms of the ties between a brand or service provider and a family or relevant group of consumers.
Direct Mail
A marketing strategy that involves sending promotional materials or products directly to potential customers through the mail.
Fast Food
Quick-service restaurants that serve fast, convenient food which is typically high in calories and prepared in bulk ahead of time.
Niche Media
Media channels or platforms targeting a specific, segmented audience, often with specialized interests, as opposed to mass media.
Mass Media
Various forms of media, such as television, radio, newspapers, and the internet, used to communicate to large audiences.
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