The Idea That a Marketing Strategy May Be Global but the Implementation

question 100

Multiple Choice

The idea that a marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local is referred to as _____.

• A) enculturation
• B) glocalization
• C) acculturation
• D) adaptation
• E) acclimatization

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Definitions:

Ratify

To formally approve or confirm an agreement, treaty, or amendment, making it officially valid.

Misrepresentations

False statements or lies that are made with the intention of deceiving or misleading someone, often in a legal or contractual context.

Principal

The main party to a transaction, who has the primary responsibility, or in an agency relationship, the person for whom the agent acts.

Agent

A person authorized to act on behalf of another (known as the principal) in business transactions or other matters.