Divergence Refers to the Phenomenon in Which Consumers Choose Membership

question 35

True/False

Divergence refers to the phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd.

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Definitions:

Social Events

Gatherings or activities designed for interaction, enjoyment, or celebration among a group of people.

Egalitarian

A belief in human equality especially with respect to social, political, and economic affairs.

Marital Relationships

The emotional, social, and legal connection between spouses that involves mutual rights, duties, and a shared life.

Indentured Servants

Individuals bound by contract to work for another for a specified period in exchange for passage, accommodation, and/or training.