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A fearful consumer tends to buy less and enjoy the experience less.
Product Departmentation
An organizational structure method where the company is divided into departments based on product lines or categories.
Departmentation
The process of dividing an organization into different departments, which perform specific roles or tasks.
Basic Forms
The fundamental shapes or structures from which something can be developed or understood.
Combinations
The act or process of combining two or more elements or entities to form a new, often more complex, total.
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