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CHRISTMAS SHOPPING SCENARIO Many Consumers Wait Until the Weekend Before Christmas to Do

question 37

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CHRISTMAS SHOPPING SCENARIO
Many consumers wait until the weekend before Christmas to do their gift shopping, and Lanny is one of those consumers. She did not want to go to a crowded mall as she only had a Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a new store that claims to be the "right destination for all kinds of Christmas shopping." She decided to go there instead of the mall in order to avoid the crowd in the mall. While she was in the new store, she was trying to keep a track of her purchases in her head in an attempt to avoid going overboard and winding up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed and even found a cute bracelet for herself though the bracelet was not a part of the shopping list that she had made earlier.
-Refer to Christmas Shopping Scenario.Lanny saw an advertisement in the morning for a new store that claimed to be the "right destination for all kinds of Christmas shopping," located in her little downtown area.She decided to go there instead of the mall to avoid the crowd in the mall.This is an example of a commercial that is based on the concept of _____.

Definitions:

Eddie Bauer

An American outdoor brand that specializes in clothing, accessories, and gear for sports and recreation.

Retail Outlets

Physical or digital stores that sell goods or services directly to consumers, offering a range of products from one or multiple brands.

Transactional Function

The activities involved in transferring ownership and possession of goods from sellers to buyers, such as selling, buying, and risk bearing.

Distribution

The process of making a product or service available for consumption or use by a consumer or business user.