Examlex
Physical risk is the risk associated with how other consumers will view the purchase.
Personal Reward
A benefit or positive outcome that an individual receives or perceives to receive after performing a particular action.
Social Exchange Theory
A theoretical framework suggesting that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs in relationships.
Altruism
The selfless concern for the well-being of others, often leading to acts of kindness without expectation of reward.
Companionate Love
A type of love marked by profound attachment, companionship, and emotional closeness, commonly observed in enduring relationships.
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