It Has Been a Month Since Carl Moved into a New

question 117

Multiple Choice

It has been a month since Carl moved into a new apartment in Leicester.He spent most of his life savings on purchasing the apartment.He now considers his decision and feels that he has made the right selection in terms of the amount of money spent and the value received on the purchase.Which of the following activities in the decision-making process best represents Carl's consideration of his decision?

• A) Need recognition
• B) Search for information
• C) Evaluation of alternatives
• D) Choice
• E) Postchoice evaluation

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Definitions:

Durable Goods

Goods not for immediate consumption and able to be kept for an extended period, such as appliances, cars, and furniture.

Hotel Stay

A period of time in which an individual rents a room or suite in a hotel for temporary accommodation.

Personal Selling

A sales method involving direct face-to-face interaction between a salesperson and a prospective buyer to persuade the buyer to make a purchase.

Coffeemaker

A kitchen appliance used for brewing coffee by automatically heating water and directing it over ground coffee beans.