List the Five Activities in the Consumer Decision-Making Process with Examples

question 50

Essay

List the five activities in the consumer decision-making process with examples for each.

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Definitions:

Cognitive Dissonance

is the psychological discomfort experienced when holding two or more contradictory beliefs, values, or ideas, often leading to an alteration in beliefs or behaviors to reduce the dissonance.

Drive

An internal urge that motivates behavior towards satisfying a need or achieving a goal.

Degree of Arousal

A measure of an individual's physiological and psychological state of alertness, excitement, or engagement, which can be influenced by various stimuli or activities.

Hedonic

relates to or is considered in terms of pleasant (or unpleasant) sensations, often used in the context of consumption experiences that provide pleasure or satisfaction.