Describe the Types of Risk Consumers Face When Making Decisions

question 48

Essay

Describe the types of risk consumers face when making decisions.Discuss how a marketer can reduce each type of risk for consumers.

---

Definitions:

Analyzing Audience

The process of understanding the characteristics, needs, and expectations of the audience to whom a message is directed.

Common Ground

Shared beliefs, knowledge, or interests that make communication more effective and cooperative.

Primary Purpose

The main intent or objective behind an action, project, or document.

Persuasive Messages

Communications designed to influence or convince the recipient to adopt a particular viewpoint or take action.