Explain the Types of Consumer Search Behavior with an Example

question 54

Essay

Explain the types of consumer search behavior with an example each.

Understand the implications of possible selves on emotional well-being and depression.

Grasp the motivation behind maintaining a certain view of self and how it changes.

Acknowledge the role of sociocultural influences on self-concept and behavior.

Recognize the complexity of self-esteem research, including its predictors and effects.

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Definitions:

Specialty Product

Products that are unique, high-quality, or branded, which consumers seek out and purchase with specific intention.

Discretionary Product

A non-essential good or service that consumers may choose to buy when they have disposable income, often susceptible to economic fluctuations.

Shopping Product

A type of product that consumers buy after comparing quality, price, and style from different sellers.

Convenience Product

Goods or services that are readily available to consumers and require minimal effort to purchase, such as everyday household items.