A Consumer Wants to Purchase a Television (A)Assuming a Minimum Cutoff Point of 5,use the Conjunctive Rule

question 123

Essay

A consumer wants to purchase a television.He has identified the determinant attributes and their importance as well as his beliefs of how the three brands he's considering perform on each attribute.Using the information given below,answer the following questions.
$$\begin{array} { | l | c | c | c | c | } \hline { \text { Attribute } } & \text { Importance } & \text { Brand } \mathbf { A } & \text { Brand } \mathbf { ~ } & \text { Brand } \boldsymbol { C } \\\hline \text { Picture quuality } & 10 & 5 & 10 & \mathbf { 6 } \\\hline \text { Law price } & 7 & \mathbf { 8 } & 3 & 7 \\\hline \text { Warranty } & 5 & 4 & 4 & \mathbf { 8 } \\\hline \text { Service } & 6 & 4 & \mathbf { 6 } & \mathbf { 8 } \\\hline\end{array}$$
(a)Assuming a minimum cutoff point of 5,use the conjunctive rule to determine the brand that will be selected.Explain your answer.
(b)Assuming a minimum cutoff point of 9,use the disjunctive rule to determine the brand that will be selected.Explain your answer.
(c)Use the lexicographic rule to determine the brand that will be selected.Explain your answer.
(d)Assuming a minimum cutoff point of 5,use the elimination-by-aspects rule (EBA)to determine the brand that will be selected.Explain your answer.

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Definitions:

Homeostasis

The ability or tendency of an organism or a cell to maintain internal equilibrium by adjusting its physiological processes.

Equilibrium

A state of balance or stability within a system, achieved through a process of adaptation and change in response to external or internal pressures.

Physiological Balance

The state of equilibrium in the body's internal environment due to the constant interaction of the body's many regulatory processes.

Homeostasis

The tendency of a biological system to maintain stability while adjusting to conditions that are optimal for survival.