Which of the Following Statements Is True of Noncompensatory Models

question 43

Multiple Choice

Which of the following statements is true of noncompensatory models?

• A) Following the lexicographic rule, the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.
• B) With the conjunctive rule, the cutoff point is usually high. The product that meets or exceeds this cutoff on any feature is selected.
• C) These models allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance on another attribute.
• D) Following the subordinate rule, the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.
• E) They are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

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Definitions:

Interrelated Parts

Components that are connected or related in such a way that changes in one part affect the others.

Proletariat

The class of wage-earners in a capitalist society, who, lacking substantial control over the means of production, sell their labor to live.

Bourgeoisie

The social class that owns the means of production during modern industrial capitalism, typically contrasted with the working class or proletarians.

Class Consciousness

The awareness of one's social class and the sense of shared interests with others in the same class, often in contrast to opposing classes.