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The Process Through Which Cultural Meaning Is Transferred to a Product

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The process through which cultural meaning is transferred to a product and onto the consumer is called meaning transference.


Definitions:

Feelings of Inferiority

Emotions stemming from a belief that one is less worthy or less capable than others, often influencing one's self-esteem.

Sense of Industry

A stage in Erik Erikson's theory of psychosocial development where children gain confidence through achieving tasks and competencies.

Mental Structures

Refer to the complex, underlying frameworks that organize and interpret information in the mind, influencing how we perceive, think, and remember.

Assimilation

The process whereby individuals or groups of differing ethnic heritage are absorbed into the dominant culture of a society.

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