Positive Disconfirmation Leads to Consumer Dissatisfaction by Disconfirming the Positive

question 78

True/False

Positive disconfirmation leads to consumer dissatisfaction by disconfirming the positive expectations associated with the product under consideration.

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Definitions:

Postindustrial Societies

Societies characterized by an economy where the service sector produces more wealth than the manufacturing sector.

Economic Sector

A segment of the economy that encompasses businesses and organizations sharing similar activities, products, or services.

Service Sector

The segment of the economy that involves providing intangible goods or services to consumers and businesses, such as healthcare, education, and banking.