Which of the Following Theories Proposes That Consumers Enter into a Consumption

question 117

Multiple Choice

Which of the following theories proposes that consumers enter into a consumption experience with predetermined cognitive expectations of consumption against which the actual perceptions are judged?

• A) Cognitive attribution theory
• B) Expectancy/disconfirmation theory
• C) Path-goal theory
• D) Equity theory
• E) Balance theory

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Definitions:

Standard Costs

Pre-determined or estimated costs used for planning and control purposes, often used to measure performance by comparing them with actual costs.

Direct Labour

The wages and other compensation paid to employees who are directly involved in producing goods or providing services.

Labour Rate Variance

The difference between the actual cost of labor and the expected (or standard) cost of labor for the actual production level.

Labour Efficiency Variance

A measure used in accounting to indicate the difference between the actual number of labor hours used and the standard number of hours that should have been used, multiplied by the standard labor rate.