Postconsumption Cognitions Lead to an Affective Reaction Most Conventionally Represented

question 51

Multiple Choice

Postconsumption cognitions lead to an affective reaction most conventionally represented by consumer _____.

• A) confirmation or disconfirmation
• B) association or disassociation
• C) excitement or ignorance
• D) satisfaction or dissatisfaction
• E) agreement or disagreement

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Definitions:

Sensory Neurons

Neurons that are responsible for converting external stimuli from the environment into internal electrical impulses.

Myelin Sheath

Insulation around some nerve cell axons that allows nerve impulses to move more quickly through the axons.

Axons

Extended, thin extensions of neurons that convey electrical signals from the neuron's cell body outward.

Cerebral Cortex

The outer layer of neural tissue of the cerebrum of the brain, playing a key role in memory, attention, perception, cognition, awareness, thought, language, and consciousness.