_____ Takes Place When Consumers Pass on Negative Information About

question 117

Multiple Choice

_____ takes place when consumers pass on negative information about a company from one to another.

• A) Negative disconfirmation
• B) Negative referencing
• C) Negative word-of-mouth
• D) Negative association
• E) Negative attribution

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Definitions:

Marked Down

When the price of an item is reduced, typically to clear inventory or increase sales during a promotion.

Existing Models

Previously established or currently available versions of products, services, or concepts.

Seasonal Markdowns

Discounts offered on products or services to clear inventory corresponding to the end of a season.

Future Sales

Predicted transactions or revenue expected to be generated through selling products or services in forthcoming periods.