When Negative WOM Spreads on a Relatively Large Scale,it Can

question 46

Multiple Choice

When negative WOM spreads on a relatively large scale,it can result in _____.

• A) negative public publicity
• B) product recalls
• C) negative attribution
• D) negative disconfirmation
• E) confirmation

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Definitions:

Return On Investment

A measure of the financial gain or loss on an investment relative to the amount of money invested, usually expressed as a percentage.

Contribution Margin Ratio

The ratio of contribution margin (sales minus variable costs) to sales revenue, indicating the percentage of each sales dollar available to cover fixed costs and profit.

Fixed Expenses

Expenses that remain the same regardless of the level of production or sales activities.

Sales

The total revenue generated from the sale of goods or services by a company during a specific period.