A Firm Is Likely to Be Most Vulnerable to Customers

question 12

Multiple Choice

A firm is likely to be most vulnerable to customers' switching behavior when:

• A) its customers are dissatisfied, the switching costs are low, and the firm operates in a business environment with high competitive intensity.
• B) its customers are satisfied, the switching costs are high, and the firm operates in a business environment with high competitive intensity.
• C) its customers are dissatisfied, the switching costs are high, and the firm operates in a business environment with low competitive intensity.
• D) its customers are satisfied, the switching costs are low, and the firm operates in a business environment with low competitive intensity.
• E) its customers are satisfied, the switching costs are high, and the firm operates in a business environment with low competitive intensity.

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Definitions:

Slave Code

Laws established in the colonial and antebellum South that defined the status of slaves and the rights of masters, severely restricting slaves' freedoms and justifying their mistreatment.

Barbados

An island country in the Eastern Caribbean known for its beaches, botanical gardens, and the birthplace of rum.

Friars

A member of a religious order within the Catholic Church who is devoted to teaching and charitable work, not bound to a cloister.

New Mexico

A state in the southwestern region of the United States, known for its diverse culture, art scenes, and historical sites related to Native American, Hispanic, and Anglo American heritages.