Consumers Who Will Do Everything Possible to Avoid Doing Business

question 6

Multiple Choice

Consumers who will do everything possible to avoid doing business with a particular marketer are called _____.

• A) market mavens
• B) antiloyal consumers
• C) disconfirming consumers
• D) laggards
• E) state-oriented consumers

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Definitions:

Disgusting Food

Food items that elicit a strong, negative emotional response based on taste, smell, or the idea of the food itself.

Insula

A region of the brain deep within the cerebral cortex that plays roles in processing emotions, empathy, and visceral functions.

Lie Detector Test

A test that uses a polygraph machine to measure physiological responses believed to indicate lying or truthfulness.

Perspiration Levels

The amount of sweat produced by an individual, often used as an indicator of physical exertion, stress, or health conditions.