During Market Testing, Sensation Cosmetics (SC) Realized That the Cosmetics

question 85

Multiple Choice

During market testing, Sensation Cosmetics (SC) realized that the cosmetics industry was dominated by multiple, well-established brands. These brands mostly sold their products in exclusive outlets and departmental stores. SC management realized that a new entrant would require a different business model to be successful. Thus, SC started selling its products through direct marketing. In this scenario, Sensation Cosmetics accomplished substitution primarily through

• A) path dependence.
• B) technology transfer.
• C) knowledge diffusion.
• D) strategic equivalence.

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Definitions:

Applause

A show of approval or appreciation by an audience, typically involving clapping hands.

Statement

A declaration or an assertion made by someone, either spoken or written.

Mediation

The process or practice of resolving disputes through the intervention of a neutral third party, aiming to reach an agreement or understanding between conflicted parties.

Arguments

Logical sequences of statements aimed at demonstrating a proposition's truth or falsehood, used in discussions and debates.