An Observer May Conclude That the Organizational Culture of Zappos

question 26

Multiple Choice

An observer may conclude that the organizational culture of Zappos, an online retailer for shoes and clothing, might be the basis for its competitive advantage. However, reverse social engineering to crack Zappos' code of success might be much more difficult for a company trying to exactly imitate its strategy. Thus, the source of Zappos competitive advantage is said to be

• A) socially complex.
• B) inexhaustible.
• C) non-substitutable.
• D) nonambiguous.

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Definitions:

Image-Oriented Advertising

focuses on creating a visually appealing representation of a product or brand to evoke emotional responses rather than providing detailed information.

Teenager

A person who is between the ages of 13 and 19; characterized by the transition from childhood to adulthood.

Microcultures

Subgroups within a larger culture, distinguished by its members' shared values, beliefs, and behaviors.

Objectively Measurable Characteristics

Objectively measurable characteristics are attributes or features of an object or individual that can be quantified or evaluated through empirical measurement.