Southwest Airlines (SWA) Has Enjoyed a Sustained Competitive Advantage, Allowing

question 94

Multiple Choice

Southwest Airlines (SWA) has enjoyed a sustained competitive advantage, allowing it to outperform its competitors over several decades. Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song, respectively. Neither Continental nor Delta, however, was able to successfully imitate the resource bundles and firm capabilities that make SWA unique. Which of the following is this case an example of?

• A) resource immobility
• B) resource heterogeneity
• C) resource imitation
• D) resource substitution

Understand the elements and effectiveness of communication.

Identify the barriers to effective communication and how to overcome them.

Differentiate between one-way and two-way communication and their uses.

Recognize the role of feedback in communication.

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Definitions:

Commercially Extinct

Refers to a status where a species of fish or other marine population can no longer sustain a commercial fishery, due to overfishing or other environmental factors.

Over-fishing

The practice of catching fish at a rate faster than they can reproduce, leading to a decline in fish populations.

Fish Population

Refers to the number of fish within a specific ecosystem or area, often considered in terms of species diversity and biomass.

Cetacean

Refers to a group of marine mammals that include whales, dolphins, and porpoises, characterized by their fully aquatic lifestyle and large brain size.