Southwest Airlines (SWA) Has Enjoyed a Sustained Competitive Advantage, Allowing

question 94

Multiple Choice

Southwest Airlines (SWA) has enjoyed a sustained competitive advantage, allowing it to outperform its competitors over several decades. Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song, respectively. Neither Continental nor Delta, however, was able to successfully imitate the resource bundles and firm capabilities that make SWA unique. Which of the following is this case an example of?

• A) resource immobility
• B) resource heterogeneity
• C) resource imitation
• D) resource substitution

---

Definitions:

Banking Section

The part of an organization or software that deals with financial transactions and account management with banks.

Receive Payments

It refers to the process of collecting money from customers or clients for goods sold or services rendered.

Pay Sales Taxes

This term refers to the process of remitting taxes collected from customers on sales transactions to the relevant government authority.

Write Checks Window

In accounting software, a feature that allows users to fill out and record checks issued to pay for expenses or other transactions.