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Gemba
A Japanese term meaning "the actual place," often used in business to refer to the place where value is created or where the work is done, stressing the importance of understanding firsthand information.
Transumer
A consumer who prioritizes experiences over possessions and often engages in temporary use or rental of goods rather than ownership.
Second-Party Response
Feedback or reactions received directly from someone who is involved in a conversation or transaction, as opposed to third-party or external opinions.
Free Will
The concept that humans have the ability to make choices that are not determined by prior causes or by divine intervention.
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