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Research reveals that
Cooperative Marketing Systems
Marketing efforts by a group of businesses working together to promote their collective interests and improve sales.
Contractual Systems
The collection of legal agreements used in franchising, distribution, and other business arrangements that define the terms of relationships between parties.
Franchising
Franchising is a method of doing business wherein a franchisor grants the rights to an individual or entity (franchisee) to operate a business model using the franchisor’s brand and system.
Contractual System
A system based on legal agreements between parties that govern their business relationships and transactions.
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