Public Education Programs Directed at Increasing Parental Knowledge About __________

question 77

Multiple Choice

Public education programs directed at increasing parental knowledge about __________ are badly needed in the United States.

• A) how to administer oral rehydration therapy
• B) the importance of administering zinc supplements in infancy
• C) the importance and safety of timely immunizations
• D) the link between mercury-based preservatives used in vaccines and autism

---

Definitions:

Criteria

Standards or benchmarks used to evaluate or make judgments about the quality, success, or effectiveness of something.

Segment Consumer Markets

The process of dividing a consumer market into distinguishable groups of customers with similar needs or characteristics.

Bases

In marketing, identified segments of the broader market grouped by shared characteristics or needs to target products or strategies effectively.

Perceptual Map

A visual tool used in marketing to display how target customers perceive a brand or product in comparison to competitors.