Polygon Sells Its E-Book Readers at the Cost Price of $15

question 71

Multiple Choice

Polygon sells its e-book readers at the cost price of $15 each. However, the company makes its profits when users have to download or buy books online. Which of the following business models is Polygon implementing?

• A) subscription-based
• B) razor-razor-blade
• C) pay-as-you-go
• D) direct sales

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Definitions:

Decision-making Process

The decision-making process involves identifying and choosing alternatives based on the values and preferences of the decision-maker, a critical aspect of planning and problem-solving in various contexts.

Attitude

A relatively enduring organization of beliefs, feelings, and behavioral tendencies toward socially significant objects, groups, events, or symbols, typically expressed through general liking or disliking of the attitude target.

Behavioral Tendencies

Patterns or predispositions in individuals' behavior, often influenced by psychological factors.

Consumer's Values

The guiding principles or standards of behavior that influence the choices and actions of individuals as consumers.