Which of the Following Examples Uses a Focused Differentiation Strategy

question 85

Multiple Choice

Which of the following examples uses a focused differentiation strategy?

• A) a tennis pro shop that sells low-quality racquets priced at 150 dollars per racquet
• B) a coffee shop that offers mediocre lattes at a price of five dollars for a small latte
• C) a hotel chain that offers high-quality furnishings and service with room rates of under 75 dollars per night
• D) a cosmetics brand that offers superior skin lotion for sensitive skin priced at 100 dollars per bottle

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