The Strategy Canvas for Movie Theaters Includes Factors Such as Prices

question 61

Multiple Choice

The strategy canvas for movie theaters includes factors such as prices, comfort, customer service, concessions variety, and hours of operation. Which of the following value curves is most likely to represent a theater that successfully positions itself as a differentiator?

• A) high price, high comfort, high customer service, high concessions variety, low hours of operation
• B) low price, high comfort, high customer service, high concessions variety, low hours of operation
• C) high price, low comfort, low customer service, high concessions variety, low hours of operation
• D) low price, low comfort, low customer service, low concessions variety, low hours of operation

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Definitions:

Small Business Advertising

Marketing activities and campaigns specifically designed and executed to promote the products or services of small businesses within a limited budget.

Media Mixes

The combination of different communication tools and media channels a company uses to fulfill its marketing objectives and reach its target audience.

Advertising Agencies

Businesses that specialize in creating, planning, and handling advertising and sometimes other forms of promotion for their clients.

Reach Markets

The ability of a business to access and serve potential customers within a particular market or sector.