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Why Are Differentiation and Cost-Leadership Strategies Called Generic Strategies

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Why are differentiation and cost-leadership strategies called generic strategies?


Definitions:

Operating Lease

A lease agreement for the use of an asset where the lessor remains the owner, and the lessee does not record the asset on its balance sheet.

Depreciation Expense

An accounting method of allocating the cost of a tangible asset over its useful life to account for declines in value over time.

Residual Value Guarantee

A commitment to ensure that an asset will have a specified value at the end of its lease term.

Present Value

The present value of a future amount of money or series of cash flows, calculated using a given interest rate.

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