The __________ Dimension of the General Environment Includes Federal, State

question 28

Multiple Choice

The __________ dimension of the general environment includes federal, state, and local government regulations.

• A) technological
• B) legal-political
• C) economic
• D) sociocultural
• E) international

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Definitions:

Negative Consumer Mood States

Emotional states of consumers that negatively affect their perceptions, judgments, and consumption behaviors.

Mood Congruency

The concept that people are more likely to remember information that is consistent with their current mood.

Recall

The ability to retrieve and reproduce information from memory without being re-exposed to it since its original encoding.

Encoding

The process of converting information or an idea into a particular form, such as language or computer code, to communicate effectively.